tag:blogger.com,1999:blog-85523870237105992362010-03-09T12:07:43.862-05:00Janet Metzelaarhttp://www.blogger.com/profile/16757404291759161589janet.metzelaar@gmail.comBlogger4125tag:blogger.com,1999:blog-8552387023710599236.post-55490694256663577932010-03-09T12:07:00.001-05:002010-03-09T12:07:43.972-05:00<br /> This blog is now located at http://beyonddatainc.blogspot.com/.<br /> You will be automatically redirected in 30 seconds, or you may click <a href='http://beyonddatainc.blogspot.com/'>here</a>.<br /><br /> For feed subscribers, please update your feed subscriptions to<br /> http://beyonddatainc.blogspot.com/atom.xml.<br /> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8552387023710599236-5549069425666357793?l=beyonddatainc.com%2Fblog' alt='' /></div>Janet Metzelaarhttp://www.blogger.com/profile/16757404291759161589janet.metzelaar@gmail.com0tag:blogger.com,1999:blog-8552387023710599236.post-49471331090816439742010-02-16T20:10:00.003-05:002010-02-24T17:46:44.498-05:00Among other interests, I also do some creative writing. Here is my story, written for my daughter, Wendy's son Chet for his 4th birthday. I had made him a costume for Christmas and one for his sister, Chloe. I wrote the story to go with the costumes! My hope is that Wendy will create illustrations for it, and we'll publish it as a children's storybook. See what you think!<br /><a href="http://beyonddatainc.com/blog/Dark%20%26%20Snowy%20Night%20Feb%202009.pdf">Dark &amp; Snowy Night Feb 2009.pdf</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8552387023710599236-4947133109081643974?l=beyonddatainc.com%2Fblog' alt='' /></div>Janet Metzelaarhttp://www.blogger.com/profile/16757404291759161589janet.metzelaar@gmail.com0tag:blogger.com,1999:blog-8552387023710599236.post-59272864307974037162010-02-13T11:56:00.003-05:002010-02-13T12:03:29.585-05:00Here is a presentation I prepared a couple of years ago to present to a university marketing class. It provides a case study of research completed for the Cincinnati Contemporary Arts Center. In this particular study, when presenting results, we provided specific action steps showing how to take research results and use them in strategic planning and communications.<br /><br /><a href="http://beyonddatainc.com/blog/uploads/Class_on_Marketing.pdf">Class_on_Marketing.pdf</a><br /><br />If you have research needs, please feel free to contact me.<br /><br />Enjoy!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8552387023710599236-5927286430797403716?l=beyonddatainc.com%2Fblog' alt='' /></div>Janet Metzelaarhttp://www.blogger.com/profile/16757404291759161589janet.metzelaar@gmail.com0tag:blogger.com,1999:blog-8552387023710599236.post-89192632223478416292009-10-29T09:35:00.004-04:002009-12-17T17:24:43.794-05:00Welcome to our Beyond Data blog. This is an opportunity for you to share ideas on research and what we have been learning. We have been doing some "add-on" segmentation to some of our recent studies. For example, we've recently done:<br /><ul><li><span style="font-weight: bold;">Dining Out Segments </span>~ 4 key segments, each driven by key values that call for distinct messaging. Our client has created new <span style="font-style: italic;">media buy</span> strategies and messaging to appeal to each group.<br /></li><li><span style="font-weight: bold;">Consumer Shopping </span>Segments: 3 consumer groups, with each taking a different approach to how they comparison shop on-line.</li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8552387023710599236-8919263222347841629?l=beyonddatainc.com%2Fblog' alt='' /></div>Janet Metzelaarhttp://www.blogger.com/profile/16757404291759161589janet.metzelaar@gmail.com1