Research design (interviews, surveys, focus group guides, Web survey designs)

Project management (coordination of all field operations; preparation of final questionnaires and other interviewing materials; printing, shipping and handling of data; coding and processing)

In-depth interviews, focus groups, Quick Tally (moderated by Janet Metzelaar, M.A., President and partners where appropriate,  technical system operation  by Ann Flynn, B.B.A., Vice President) 

Analytical strategy and statistical analysis (cross-tabulations with statistical testing; multivariate analysis and modeling including regression, factor, cluster, discriminant, conjoint, perceptual mapping)

Executive Summary and results presentations (commentary, charts and graphs, recommendations)