Our Standards

• Our commitment is to operate with the highest ethical principles, providing continuous improvement in research design and analysis, and integrity in recommending whether to do research or not.  We establish strategic alliances to deliver comprehensive research services.  As an extension of our client’s staff and in collaboration with other consultants and suppliers, we find solutions that leverage internal resources while allowing us all to grow our businesses profitably.
• We operate in a spirit of openness and cooperation, with a shared commitment to developing skills and finding the right solutions.  We recognize the role we each play in advancing the goals of our own companies and serving each other’s.  We go beyond the obvious to connect customer needs to practical corporate decisions.  In creating research approaches, our standards include:

• Elegance.  Developing engaging, pleasing design – even when exploring complex issues and products.
• Clarity.  Designing questions and answers that are meaningful to participants, minimizing ambiguity in measures.
• Projectability.  Assuring that the sample represents the population we are trying to project, getting as close to actual decision-makers as possible.
• Affordability.  Working within your budgetary constraints.
• Results for Decisions. Listening, exploring needs, developing hypotheses, providing insights and understanding, testing alternative actions being considered, recommending next steps.
• Leave the Field Clean. Conducting studies in a spirit of respect for those whose cooperation makes our research possible.